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Selected Projects
An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.
Have a Challenge? Let's get moving.

Growth

Through

What we do

An array of Masterbrand cabinets cabinets in various colors.
Elevating Legacy Brands with New Identity

Masterbrand – Fieldstone & Starmark Rebrand

  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."
One Path for All: Envu Tradeshow Experience

Envu – Innovation Trade Show Experience

  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.
From Coins to Crypto – Launching Cinq

CINQ by Coinstar

  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."
From unused funds to sparking a change in wildfire prevention

Envu – Share the Spark

  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.
From unknown to behavior changing innovation

Marriott Bonvoy

  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"
From uncertainty to sparking confidence in the sales team with some extra horsepower

Seedsman Ignite

  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.
ArchCity Defenders combats the criminalization of poverty, especially in communities of color.

Justice for Some

  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.
A global company with 50 years of experience needed a new name and vision.

Envu – Global Brand Development

  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.
Envu is asking golf course superintendents to look below ground at their roots instead of the plant above ground.

Resilia

  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.
Channel® brand has a reputation built on high-touch service that needed a new approach to challenge legacy competitors.

Channel Brand Campaign

  • Channel
  • Campaign
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What we do

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An array of Masterbrand cabinets cabinets in various colors.
Elevating Legacy Brands with New Identity

Masterbrand – Fieldstone & Starmark Rebrand

  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."
One Path for All: Envu Tradeshow Experience

Envu – Innovation Trade Show Experience

  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.
From Coins to Crypto – Launching Cinq

CINQ by Coinstar

  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."
From unused funds to sparking a change in wildfire prevention

Envu – Share the Spark

  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.
From unknown to behavior changing innovation

Marriott Bonvoy

  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"
From uncertainty to sparking confidence in the sales team with some extra horsepower

Seedsman Ignite

  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.
ArchCity Defenders combats the criminalization of poverty, especially in communities of color.

Justice for Some

  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.
A global company with 50 years of experience needed a new name and vision.

Envu – Global Brand Development

  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.
Envu is asking golf course superintendents to look below ground at their roots instead of the plant above ground.

Resilia

  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.
Channel® brand has a reputation built on high-touch service that needed a new approach to challenge legacy competitors.

Channel Brand Campaign

  • Channel
  • Campaign

HLK is creating movement in people

changing behavior and shifting perceptions – to keep your business growing. We partner with our clients to challenge conventions, solve the unsolvable, and navigate what’s next. The result? Brands that evolve with the times, grow fearlessly and refuse to sit still.

About About

Have a challenge?

Let's get moving.