When Bayer Crop Science set out to introduce the Preceon™ Smart Corn System, the challenge wasn’t just awareness — it was perception.
Across the industry, short corn was making headlines for its height and resilience. But Preceon™ was designed to be more than a visual innovation. It’s a complete system built to deliver consistent performance from planting to harvest — powered by tailored agronomic support and real-time insights.
Follow a Farmer: Proving Performance in the Field with Bayer Crop Science
When Bayer Crop Science set out to introduce the Preceon™ Smart Corn System, the challenge wasn’t just awareness — it was perception.
Across the industry, short corn was making headlines for its height and resilience. But Preceon™ was designed to be more than a visual innovation. It’s a complete system built to deliver consistent performance from planting to harvest — powered by tailored agronomic support and real-time insights.
From Novelty to System-Level Performance
To reframe the conversation, HLK partnered with Bayer to create Follow a Farmer, a video series designed to move beyond product novelty and prove system-level performance through the people who know it best.
Through authentic, unscripted conversations with Ground Breaker farmers, dealers and agronomic teams, the series gave audiences a firsthand look at Preceon’s™ real-world results: measurable yield advantages, stronger standability and season-long reliability.
By focusing on lived experience rather than claims, each story helped shift perception, showing that Preceon™ isn’t just shorter corn, it’s smarter corn.
Storytelling Rooted in Proof
HLK’s approach centered on credibility and connection. We focused on what truly defines the Preceon™ Smart Corn System — precision hybrid selection, tailored planting scripts, agronomic partnership and season-long data insight. By showing how these components work together, Follow a Farmer transformed technical details into tangible proof, demonstrating integration, not just innovation. It was storytelling built on evidence, designed to earn trust and drive adoption.
Follow a Farmer reflects how HLK and Bayer Crop Science work together by turning innovation into stories that build trust and drive adoption. Through creative grounded in real farmer voices and measurable performance, we’re helping Bayer build industry confidence, strengthen relationships and move the ag conversation forward — proving that the best ideas don’t just market innovation; they make it matter.