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Selected Projects
The Envu In2Care mosquito station product in the ground with surrounding greenery.

Envu — In2Care® Launch
  • Envu
  • Branding
A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Envu Golf — Plant Health Campaign
  • Envu
  • Campaign
A bold graphic on a black textured background featuring neon green text that reads "THE WATCH" and a white tagline, "KNOW BEFORE YOU GROW," alongside an image of an insect in the bottom right corner.

Bayer Traits — The Watch Campaign
  • Bayer Traits
  • Campaign
An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign
  • 02 Jan 2026
  • News

From Coins to Crypto: Launching CINQ by Coinstar

Text that reads "HLK and coinstar".

Supporting Coinstar’s Evolution Into Digital Money

For decades, Coinstar has been synonymous with physical money — the iconic green kiosks trusted to turn coins into cash.

As money continues to move digital, Coinstar identified an opportunity to evolve beyond the machine and expand what the brand could represent.

HLK partnered with Coinstar to support this shift by helping develop and launch CINQ by Coinstar, a new brand and crypto wallet designed to connect physical cash with digital currency.

A Clear Challenge in a Changing Financial Landscape

Coinstar’s long-standing equity is rooted in trust and reliability.

At the same time, the brand was widely associated with transactional, physical experiences. The challenge was to introduce a digital product that felt accessible and grounded in trust, while clearly signaling a step forward for the brand.

A women wearing bright colors and makeup with text in the background that reads: Cash in your ticket to the Cryptoverse.

HLK worked alongside Coinstar to help define how CINQ by Coinstar could live within this space — balancing familiarity with a more modern expression of money.

Grounded in Audience Insight

CINQ by Coinstar was designed for cash-reliant consumers who want greater flexibility as financial systems evolve.

These audiences value clarity and control, but often encounter barriers when navigating digital financial products.

HLK helped shape CINQ by Coinstar as a simple, kiosk-centric pathway from cash to crypto, reframing physical money as a starting point for broader financial access.

Developing the CINQ by Coinstar Brand

HLK supported the development of CINQ by Coinstar from the ground up, beginning with naming.

The name CINQ reflects the idea of money syncing with life, while maintaining a subtle connection to Coinstar through “Cin.”

Three mobile screen displaying different parts of the CINQ app. The Login screen that read "Cash to Crypto - Coinstar lets you transfer the cash into crypto with ease", the Asset screen that displays all crypto assets and current values, and the Inbox screen that displays notifications and messages.

The brand identity was designed to feel confident, modern and approachable. HLK developed a visual system including a distinctive logo, typography and color palette intended to stand out in the digital finance space while remaining accessible.

Bringing CINQ by Coinstar to Market

HLK partnered with Coinstar on the go-to-market approach, positioning CINQ by Coinstar as a bridge between physical and digital money.

The launch campaign, Portal of Possibilities, introduced the brand through digital advertising, storytelling and a dedicated website.

A mockup of a sign at a store with the coinstar branding that reads "One Wallet. A Whole Cryptoverse of Possibilities.".

Together, these elements established CINQ by Coinstar as a clear extension of Coinstar’s offering in digital currency.

Establishing a Foundation for What’s Next

CINQ by Coinstar launched with a new brand, website and campaign in market, marking Coinstar’s entry into the cash-to-crypto space.

While quantitative results are still forthcoming, the work establishes a foundation for continued exploration in digital money.

A tablet with the screen displaying CINQ branding that reads: "Give Your Cash a New Life as Crypto".

For HLK, the CINQ by Coinstar engagement reflects a collaborative approach to brand building — helping a legacy brand thoughtfully expand into a new category while remaining grounded in trust.