HLK is proud to reveal our first work with Pivot Bio, a company redefining the future of crop nutrition through innovation in the field.
Together, we launched Locked N, a social-first campaign introducing PROVEN G3 — Pivot Bio’s next advancement in reliable nitrogen for farmers.
Turning Complex Science into Clear Storytelling
Pivot Bio’s mission is rooted in innovation, but its technology can be complex. Our task was to make that science feel simple, credible and real.
With Locked N, we created a campaign that made the product’s advantage impossible to miss — showing, not telling, how it keeps nitrogen where crops need it most. Through motion, design, and focused messaging, we made a complex idea easier to understand: nitrogen that stays with the crop when conditions don’t.
Building a Partnership That Delivers
The campaign marks the beginning of HLK’s partnership with Pivot Bio, bringing together creative storytelling and agtech expertise to connect with a new generation of growers. As this collaboration continues, our shared focus remains the same — helping farmers achieve more consistent performance and stronger results in the field through ideas grounded in clarity and trust.